Bigger and better things

Dylan: Exactly, so that’s when we started looking for bigger spaces, found the one that we found now, and we’ve been there since January first. That’s kind of the story of how I went from [00:13:00] training alone in an alley to having three different gyms in the course of a few years-

Craig: I think there’s a really interesting middle step there that I don’t know that I’ve seen anybody else do, which is the idea of, someone once said to me, “smallest set of features that can be defined as success.” So, not, “what is the dream?” Well, it has to have a door, it has to have a vault box, and it needs to have students, so what’s the minimum. So I don’t know that you were setting out intentionally to do that, but by picking a space that was… It was [00:13:30] clearly too small. By picking a space that was too small you set yourself up for at least avoiding the failure of having too much money hanging over your head. “I can’t make the rent,

Dylan: Right.

Craig: I can’t get… I need 70 people.”

Dylan: Right.

Craig: And then, or course, if it becomes a hot bed with six people show up and it crammed then they tell their friends, “Man, the joint is jumping!”

Dylan: Right, yeah.

Craig: That might be a good intermediate step for people to consider. Don’t think, “How do I start a 5,000 square foot parkour gym?”

Dylan: Right.

Craig: That’s almost insurmountable unless you have resources and assistance. And don’t think that, “Okay, I’m gonna go into teaching [00:14:00] in a gymnastics space,” as like, “I have to be there forever.” Picture your stepping stones, “I’ll be in the gymnastics space for a year and a half… I’m not telling them that, but I’ll be there for a year and a half, and then while I’m doing that I’m looking for the next space to make the leap frog, I’ll be there for another year or two.”

Dylan: Like An intermediate step. It feels analogous to if your band is just getting started out you should book an arena. It’s gonna feel empty. Get a small theater and then it’ll feel… it’s better to be in a tiny theater that feels full and people are standing room only, than to be in this huge space [00:14:30] with seven-eighths of the seats are empty.

Craig: “How we feeling in row two?”